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Having high-quality tasteful photos for your salon is important. It is a way for you to show your portfolio, whether you are a hair stylist, nail technician or work in a spa. Gorgeous photos can help boost your brand’s image on social media and can then be used for Marketing purposes as well.

If you want to capture the attention of current and potential clients, then you will need to fill their feeds with your photos. Give them a reason to be interested and show them what you can do.

The background of choice will depend on what you are trying to showcase. If you are deciding to shoot a photo of a client, then we recommend a clear background to avoid the viewer’s eyes from wandering off the subject. You do not have to restrict yourself to a plain white wall. Try playing around with textures and patterns to add more dimensions. Just as long as the background isn’t cluttered with distracting objects.

Your client and the haircut and or color you just gave them is the star!! Make sure IT is the only thing that the Social Media eye will rest on. Remember you only have a few seconds to stop someone from the constant scroll… BE DISRUPTIVE! Make your pictures stand out from the rest. Not because of all of the distractions in the background, but the gorgeous blonde dimension you just created takes their breath away!

Take a look at some examples below.

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Not every post should be entirely business related. Keep if FUN and QUIRKY. Let your personality show! When people see your posts, they should know it was YOUR salon. One of the most effective purposes of social media for businesses is to communicate a brand image. You can post anything that your customer base would find interesting and engaging, whether it be local news, a famous quote, or a picture of your kids winning the championship softball game. Use social media to show people what makes your salon unique and you will see much more engagement than you would sticking to strictly-business style content.

 

Social media success is all about building upon what people already know about your salon. You, your stylists, are the life’s blood of the salon. They choose YOU to get their hair done. It is YOU and YOUR salon that they connect with. Keep that connection in all of your posting. Once you get into the swing of a consistent social media post schedule, you will notice that your business is becoming more of a brand and people are talking about it more than they ever did in the past.

Here is a great Blog post on ideas to keep your brand’s feed fresh

20 Social Media Ideas to Keep Your Brand’s Feed Fresh

https://sproutsocial.com/insights/social-media-ideas/

Again, keep it FUN and QUIRKY!! Dogs, babies… show your salon’s sense of play and humor.

 

Blog Tip 2

Use trending hashtags to draw more users to your Instagram profile and to find out about your salon. An example would be to use if your specialty is curly or textured hair

Top Trending Hashtags for Curly Hair 2020

  • #curlyhair – 49%
  • #hair – 9%
  • #naturalhair – 8%
  • #curls – 7%
  • #curly – 5%
  • #curlyhairstyles – 5%
  • #curlygirl – 4%
  • #hairstyles – 3%

Keeping up on current Cuts and Styles and sharing that information via Social Media with your clientele. You don’t always have to “reinvent” the wheel. There is a wealth of knowledge already out there available for you to share.

60 Styles and Cuts for Naturally Curly Hair

by The Editors Updated on therighthairstyles.com

Blog Tip 1

Social media posts should attract your clients to want more interaction and communication with you and your salon. Your content needs to be engaging and interesting to those who are going to read it and should provide them with some new source of information.
Post facts, information or photos that your target audience would find appealing and that are in line with your brand image. For example, if your hair salon has a young, fun, and funky vibe, your posts should match this tone. On the other hand, if your brand has more of a classic, modern feel you would express that in the way you create your imagery and content to appeal to that clientele.
You should post pictures that your specific and desired demographic will respond to and react to in a positive way. All pictures and captions should match the tone of your brand and be in line with your target age group. Before you post anything on social media, make sure it is something you feel your client would want to talk about or be interested in. When they come in and visit on their next appointment, bring up what the current postings were, create that dialog with them while they are in your chair.
Salons should post content such as hair and beauty tips or the latest how-to guides or engaging content related to your business that is available in a short, easy to read format. Examples would be an intriguing photo with a simple caption, a short list of beauty tips, a fun beauty video or an info-graphic. These types of content are interactive and appealing to your target audience.