Having high-quality tasteful photos for your salon is important. It is a way for you to show your portfolio, whether you are a hair stylist, nail technician or work in a spa. Gorgeous photos can help boost your brand’s image on social media and can then be used for Marketing purposes as well.
If you want to capture the attention of current and potential clients, then you will need to fill their feeds with your photos. Give them a reason to be interested and show them what you can do.
The background of choice will depend on what you are trying to showcase. If you are deciding to shoot a photo of a client, then we recommend a clear background to avoid the viewer’s eyes from wandering off the subject. You do not have to restrict yourself to a plain white wall. Try playing around with textures and patterns to add more dimensions. Just as long as the background isn’t cluttered with distracting objects.
Your client and the haircut and or color you just gave them is the star!! Make sure IT is the only thing that the Social Media eye will rest on. Remember you only have a few seconds to stop someone from the constant scroll… BE DISRUPTIVE! Make your pictures stand out from the rest. Not because of all of the distractions in the background, but the gorgeous blonde dimension you just created takes their breath away!
Take a look at some examples below.