Just Some Facts
Online adults aged 18-34 are most likely follow a brand via social networking (95%). (Source: MarketingSherpa) Think about your audience and see where they are most likely to follow your brand.
71% of consumers who have had a good social media service experience with a brand are likely to recommend it to others. (Source: Ambassador) Use social media as an effective customer service tool to increase brand engagement and win new customers.
63% of customers actually expect companies to offer customer service via their social media channels, and 90% of social media users have already used social media as a way to communicate with a brand or business. (Source: Smart Insights). Don’t neglect social media as a crucial customer care channel.
Visual content is more than 40 times more likely to get shared on social media than other types of content. (Source: HubSpot)
Statistics per Social channel-
2018 was a breakout year for LinkedIn video. The number of marketers sharing video content on LinkedIn is around 55% right now – this is set to rise to 65% in 2021
YouTube is the main channel for moving pictures. Even YouTube on mobile alone, reaches more 18-34 and 18-49 year-olds than any cable network in the U.S.
In 2015 YouTube posted the figure of 40 billion all-time views for branded content. That means video marketing has gone from nice-to-have to must-have, one that will set the pace for the foreseeable future. 87% of marketers say they plan to use Youtube this year.
Top brands on Instagram are seeing a per-follower engagement rate of 4.21% which is 58 times higher than on Facebook and 120 times higher than on Twitter (Source: Hootsuite) Instagram has become a powerful platform for marketers and its potential cannot be overlooked any longer.
90% of Instagram users are younger than 35 (Source: ScienceDaily) Instagram has become the social media network for targeting millennials. 32% of teenagers consider Instagram to be the most important social network. Female internet users are more likely to use Instagram than men, at 38% vs. 26%.
Products were the top content types for the top 200 global brands in terms of engagement, at 60% in 2015 beating lifestyle category by over 20%. (Source: Hootsuite) This is great news for marketers since people who follow brands on Instagram are aware and accept the fact that they’re going to see offers of products, services, and general marketing messages.
Link clicks account for 92% of all user interaction with tweets. (Source: HubSpot) Link clicks are the your easiest and strongest chance of gaining views and shares for your content.
78% of people who complain to a brand via Twitter expect a response within an hour. (Source: Lithium) Customers are turning to social media outlets to unleash their frustration or questions. Make sure you are actively engaged on your social networks.
Latest study by Locowise found that adding hashtags had no effect on engagement rates. In fact, tweets without hashtags outperformed tweets with hashtags. (Source: Adweek) Therefore, it is better to focus on the quality of your original content instead of overly relying on hashtags for increasing engagement.
There are now more than 50 million small businesses using Facebook Pages to connect with their customers (Source: Facebook). 4 million of those businesses pay for social media advertising on Facebook. (Source: Forbes) The social media advertising statistics show that small-sized companies should consider paying for Facebook ads in order to gain visibility and surpass competitors relatively easily.
There were over 4.4 million videos uploaded directly to Facebook in February 2016, generating over 199 billion views. (Source: ReelSEO) Video marketing is a powerful tool that personalizes your brand and increases conversions. 68% of marketers have published video content on Facebook, and 70% of marketers plan to use Facebook Video this year (wyzowl.com). 34% of marketers have used Facebook Live and 37% plan to use Facebook Live.
Social Media Management
Social media management is the process of managing your online interactions and content across social media channels. Social media management goes beyond just posting updates to your company’s social media profiles.
Social Media Management is the act of monitoring, and participating in, social conversations across platforms
Until recently, people tasked with social media management only focused on creating and executing plans to generate and post content. However, today’s consumers demand easy and non-disruptive customer support via social channels.
As your Social Media Managers, we will post, respond to questions, manage your community and participate in conversations. Competitive companies, like yours, in 2020, will combine their social customer service effort with their social media management programs. Social customer service includes routing customer service issues directly to you in a timely fashion, updating your clients about outstanding issues and closing the loop with your client by seeing issues through to resolution.
There are 3.48 billion social media users in 2020, with the worldwide total growing by 288 million (9 percent) since this time last year.
Social media is too big, and too important, to leave to chance. It is a critical channel for building brand awareness, generating leads and staying connected with customers. People increasingly use social channels to interact with brands. They also use social media to ask for recommendations, praise the products and services they love, and complain about bad customer experiences.
Your customers want you to respond to them when they reach out to you. They want a fast response, and an accurate one. They also want to see your brand’s personality through your social media presence.
Combining social media management and social media engagement is the only way to stay aware of what is being said about your brand and fulfill your customers’ social expectations. It ensures your business is offering a state-of-the-art customer experience. And, perhaps most importantly, it reduces the overall cost of serving your customers.
Implementing a hybrid team of customer support specialists along with social media management associates, you’ll be able to balance the mix of addressing the increase in customer engagement and customer support that most, if not all, brands like yours get online.
Brand Building is generating awareness, establishing and promoting company using strategies and tactics. In other words, brand building is enhancing brand equity using advertising campaigns and promotional strategies. Branding is a crucial aspect of a company because it is the visual voice of the company.
Brand Building Taps Into the Power of Psychology
A strong brand image will influence your current and prospective clients’ response to your products and services. It is essential your business’ logo and graphic identity align with the attitudes, aspirations, and needs of your target audience.
Many small businesses make the mistake of overlooking branding efforts because they think of themselves as a business and not a brand. … But branding is important for businesses of all sizes because it increases their value, gives employees direction and motivation, and makes acquiring new customers easier
Some things to think about…
Is your logo unique and memorable?
Color increases brand recognition by up to 80% – which means that your brand must have a colorful, powerful and memorable logo. The colors used in your logo should be different than your competitors.
Is your website fast and responsive?
Brands have super-fast websites, and this is what distinguishes them from smaller business sites. Website speed is often the first impression in the minds of the site visitor/prospect, and it needs to be fast. People prefer sites to load fast or they will abandon it. How fast? According to Neil Patel:
47% of consumers expect a web page to load in 2 seconds or less.
40% of people abandon a website that takes more than 3 seconds to load.
A 1-second delay in page response can result in a 7% reduction in conversions.
Find ways to bring value to your target audience. We will create infographics, short videos and other content pieces that will educate your clients. If you are constantly offering value, then clients will surely remember you.
Believe in doing rather than telling. Do not just tell your clients why you are the best; show them. Make your customers believe that you really care for them and your prospects will wish that they were your customer.
If you are interested in having Social Focuz help you with Building your Brand, contact us today! It is located in our “ala carte” package options.
**Price determined individually for each client and their specific needs.
Website Design & Maintenance
Agency-level quality with the care and attention of a small team.
At SocialFocuz, we don’t do outsourcing. Everything we deliver is handmade by us.
Doing things this way allows us to focus relentlessly on our only priority: you.
We don’t have to balance the needs of client and team. We don’t markup services in order to create a profit margin. We don’t play telephone, passing requests along from one person to the next.
It’s just us and you. And that makes us the best, most devoted people to build your website.
We will spend time with you to find out what is most important to you about connecting with your clients. What your brand focus and image is. How you want your website to function. What you want to be able to connect to. If you want to be able to book appointments from your website or connect to your booking system. All of these are examples of what we know are very specific needs for salons and what they need out of a not only visually beautiful website, but a highly functioning one.
We will maintain and update your website as needed. As your staff might change, promotions needing to be posted, relevant information updated, we will handle it all for our all-inclusive monthly fee.
**Price determined individually for each client and their specific needs.
Search Engine Optimization
Search Engine Optimization (SEO) in 2020 is a technical, analytical and creative process to improve the visibility of a website in search engines. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.
- How to figure out what your customers are searching for
- How to optimize your web pages for your target keywords
- How to make sure your website is accessible to both search engines and humans
- How to get other websites to link to your site
- How to start measuring your SEO success
We offer managed email marketing services for salons.
We handle everything – leaving you free to run your business.
We strategize with you to develop the ideas and target your audience. We will then professionally write, design and build an impactful email. We’ll set up the technical side and improve client engagement. Clickety-click!
Newsletters are fantastic for larger salons that offer multiple services. Don’t want to just focus on a hair promotion? Need one for Nails? Massage? Facials? Brows? Lashes? Let us develop a customized template and design for your business with multiple special offers or multiple informative sections. Created and unique just for you. Give us your promotional goals, and let us do the rest.